Marketer

• Must be located outside Russia and Belarus.

• At least 3 years of relevant experience creating and leading marketing departments in B2B businesses.

• Proven track record of successfully growing brands and marketing channels.

• Hands-on experience with web analytics tools such as Google Analytics and Yandex.Metrica.

• Experience across multiple areas: targeting, SMM, PR, email marketing, influencer integrations.

• Ability to conduct A/B testing.

• Strong organizational and structured work style.

• Knowledge of how and where to source contractors and hire team members.

• Develop and implement the marketing strategy for the startup's launch and growth.

• Build brand communication and present the company in line with the brand persona (website, channels, press releases, etc.).

• Profile target audiences and run customer targeting on Telegram, Google, Yandex, and other channels.

• Identify and test new acquisition channels. Establish systematic digital lead generation.

• Plan influencer integrations and partnerships with niche bloggers and industry partners.

• Prepare and distribute industry-related news content on Telegram, the website, and other platforms.

• Monitor statistics, analyze marketing performance, and track key metrics. Design and run SMM, PR, and other marketing campaigns.

• Handle media planning. Set up end-to-end analytics and reporting.

• Remote or hybrid role based in Tbilisi, full-time (Mon–Fri).

• Competitive, market-level compensation.

• 4-month probation period.

• KPI-based bonuses and growth potential to Chief Marketing Officer (CMO).

• Future stock-option package.

• Serious, high-impact tasks with full responsibility for results—no "make it pretty" busywork.